BU 459
Marketing & Social Networks
Social networks (e.g. Facebook, Twitter, blogs, wikis) are profoundly impacting contemporary marketing and management practices. This course will examine the role of social networks in marketing communications, changing consumer dynamics, creating consumer communities and advancing marketing research.
Prerequisites: BU362.
Exclusions: BU492K.
Social networks (e.g. Facebook, Twitter, blogs, wikis) are profoundly impacting contemporary marketing and management practices. This course will examine the role of social networks in marketing communications, changing consumer dynamics, creating consumer communities and advancing marketing research.
Prerequisites: BU362.
Exclusions: BU492K.
Social networks (e.g. Facebook, Twitter, blogs, wikis) are profoundly impacting contemporary marketing and management practices. This course will examine the role of social networks in marketing communications, changing consumer dynamics, creating consumer communities and advancing marketing research.
Prerequisites: BU362.
Exclusions: BU492K.
